These are the best and brands. These 10 names have emerged as the winners beating their counterparts in the race of the most powerful brands in the world.
Take a look at the 10 most powerful brands in the world:
Google comes on number 10 on our list of the top 10 most powerful brands in the world. With the brand strength of 89.5 and the brand value of $94.2 billion, Google has seen enormous change in past few years.
The brand runs with a motive of improving the connectivity between people and information. The services and the tools offered by the Google are unmatched. It offers great advertising tools and services to the advertisers. It offers simple text advertisements, mobile advertising, et al. This super powerful firm deals with search, advertising, platforms, operating systems, hardware products and enterprise.
The user can find an endless index of websites as well as other online content. All the content can be approached via the search engine. The advertising section includes AdSense, AdWords, Google Display, Google Local and Google Mobile programs.
Today, google has an approach everywhere. The brand value rank of Google is 2.
When the non- linear television services like Amazon Prime and Netflix rose to fame, it was speculated that giant NBC would suffer but, they did no harm to the brand value and power of NBC. With the brand strength of 89.7, NBC holds the brand value of $16.1 billion. The brand value rank is 72. NBC holds the 9th position in the list of top 10 most powerful brands in the world.
8. Coca cola
Coco cola is the biggest name in the beverage industry with a brand value of $34.2 billion. Founded in the year 1892 in the United States of America, Coca cola emerged as a winner since its inception.
The Chief Executive Officer of Coca Cola is Ahmet Kent and the headquarter is located in Atlanta, Georgia. It has a string workforce of 123,200.
Coca Cola is quite a popular brand across the world. Though, in the past few years people have made a distance with the sugary drinks, Coca cola still comes in the favourite list of the majority.
Coca Cola has a strong portfolio of brands hat include Diet Coke, Sprite, Fanta, Coco- Cola Zero, Minute Maid, vitaminwater, Simply, Georgia and Powerade.
The company operated via 7 segments: Europe, Eurasia & Africa, Latin America, Asia Pacific, North America, Bottling Investments and Corporate.
The brand value rank of Coca Cola is 1 while, the brand strength is 90.4.
The baby product brand is a big name in the world of brands. This is quite a surprising entry in the powerful brand list. This brand saw a downfall that lasted for at least a year. The parent company of Johnson, i.e. Johnson and Johnson revealed a 27.6% boost in the fourth- quarter profit.
The coming years might see the splitting of Johnson’s consumer products from the medical and pharmaceuticals device divisions. This might change the position of this brand in the brand ranking list of next year.
Today the brand value of Johnson’s is $15.1 billion and the brand value rank is 79.
Well, we would not be wrong if we say that Nike is one of the most popular brands amongst the youth. This brand belongs to the section of apparel and accessories came into existence in the year 1964. It was founded in the United States of America and the Chief Executive Officer is Mark Parker. The headquarter of Nike is located in Beaverton, Oregon. The workforce of Nike is 62,600 and the sales are $32.01B. The brand strength is 90.7, the brand value is $28 billion and the brand value rank is 29.
This cool brand is still as strong as it was 40 years back and with each passing day the popularity is also going higher and higher. The revenue of the brand is also rising.
The brand deals with the design, manufacture, marketing and sales of apparel, footwear, accessories, equipment and services. The athletic products are designed for athletic use but, the major percentage of the products designed and manufactured by Nike is worn for leisure and casual purpose. The brand sells bags, sport balls, socks, eyewear, bats, gloves, timepieces, protective equipments, digital devices, golf clubs and many other sports equipments.
The recent venture of the brand in Instagram fuelled to its popularity. On Instagram this brand has more than thirty one followers.
This consulting firm grabs the 5th position in the list of top ten most powerful brands in the world. The power network of McKinsey comprises of much more than fourteen hundred partners and one lakh eighty five thousand employees. The brand strength is 91.4, brand value rank is 288 and the brand value is $4.8 billion.
The brand is under the phase of constant transformation. It is adapting to the constant changes in the workplace. This is what they consider their strength.
PwC or PricewaterhouseCoopers emerged as the most powerful name in the sector of financial industries leaving McKinsey behind. It is one of the Big Four auditors including KPMG, EY and Deloitte.
In the year 2015, PwC showed a ten percent increase in the overall revenues from 2014.
Today, the brand strength of PwC is 91.5 and the brand value rank is 58. The brand value of PwC is $18.6 billion.
L’Oreal is a top notch brand. It has a massive consumer base scattered across the world. This brand has gained a good reputation among the consumers and stands on number 3 when we talk about the most powerful brands in the world.
L’Oreal is a leading manufacturer of household and personal care industry. It was founded in the year 1907 in France by Eugene Schueller. The headquarter of L’Oreal is located in Paris. The work force of L’Oreal includes 82,881 employees and the sales is $28.01 B. The Chief Executive Officer is Jean- Paul Agon.
The brand operates in the segments including Professional Products, L’Oreal Luxury, Active Cosmetics and Consumer Products. The Professional Products are sold only in hair salons while, the Consumer Products offer beauty and care products for both men and women. These products are sold in the mass market retail chains. The L’Oreal Luxury range deals with high- end skin and beauty products. The Active Cosmetic section deals with dermocosmetic skin care products. They are sold in specialist section of the drugstores and pharmacies.
The brand makes massive investments and garners huge return. It can also be credited to the tactful marketing that this brand adapts. This brand puts a great emphasis on marketing. With every quarter or half of the year, this brand traces an increase in sales.
The brand strength is 91.5 and the brand value rank is 80. The brand value of L’Oreal is $14.9 billion.
Lego is the least valuable brand in the list with a brand value of $4.5 billion but, it is also the second most powerful brand in the whole world. The brand strength of Lego is 91.6 and the brand value rank is 324.
Lego is quite a popular brand but, could not reach the top spot due to certain reasons. One of the biggest reasons that kept this brand away from the top spot of the most powerful brands is the PR defeats. This company has been dealing with this issue since past many years. For instance, earlier, Lego kept Ai Wei Wei, the Chinese artist from making the Lego art. This kept Lego away from the massive popularity. But, later, in the month of January, Lego adopted a change in the policy and this decision gave Lego the much needed strength. Also, the German regulators fined this big brand on the charge of trying to prevent the retailers from offering discounts on its products.
Of late, Lego emerged as one of the most powerful brands in the world.
1. Walt Disney
Walt Disney is the undisputed king of the world of brands. This is the most powerful brand in the whole world. Belonging to the broadcasting and cable industry, Walt Disney was founded in the year 1923. It was founded in the United States of America. The headquarters of Walt Disney is located in Burbank, California. The CEO (chief executive Officer) of Walt Disney is Robert Iger.
Walt Disney is a big name with a massive work force of 185,000 employees. The sale of this giant brand is $53.9 B.
This media giant operates via 5 business sections naming Media Networks, Studio Entertainment, Interactive Media, Parks & Resorts and Consumer Products.
The Media Networks deals with domestic broadcast television network, domestic television stations, television productions and distribution operations, international and domestic cable networks, publishing and digital operations and domestic broadcast radio networks.
The recent success of Star Wars took the power of this to the sky but, it would be wrong to credit only Star wars for the success of Walt Disney. Walt Disney is on the road to success since past many years; since its inception.
The brand strength of Walt Disney is 91.8, the brand value rank is 24 and the brand value is $31.7 billion.
The 10 Most Powerful Brands In The World
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The above mentioned brands have carved a niche for themselves in their respective areas and have emerged as the most successful brands. With the changing trends and numbers, they might reach new heights.